English | Nov. 21, 2009 | ISBN: 0321580125 | 240 Pages | PDF | 58.97 MB
Before and After magazine’s focus on clarity, simplicity, and elegance has won it legions of fans-fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today’s powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they’ll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
Before & After: Less is More
Size: 62 MB | Duration: 0h 11m | Video: AVC (.mp4) 720p | Audio: AAC 48KHz 2ch | Subtitles
Genre: eLearning | Level: Beginner | Language: English
In design, simplicity is best. Reducing the number of visual elements actually leads to stronger compositions. Join for another Before & After project that shows how "less is more" works in practice. He takes an existing design—a portfolio-style folded business card—and explains what went wrong. Then he shows how to fix it by reducing or eliminating excessive rules, fonts, frames, and colors, so that the design is stronger and more cohesive.
Genre: eLearning | Language: English
Before and After Series of classes will publish once in a week for the purpose of showing students how good and professional work can make a huge difference on your designs .
Before & After: Logo Design Tips and Tricks
Duration: 57m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 193 MB
Genre: eLearning | Language: English
You don't need to be an artist or designer to create an excellent logo. The best ones are simple—often just a word or a shape. However, the opposite is also true. Logos can be difficult precisely because it's so easy to overthink them.
Take a creative refresher course with these 18 simple design techniques that will immediately improve your layouts, brought to you by John McWade, founder and creative director of Before & After magazine. These tutorials combine instruction on topics like designs without graphics, extreme cropping, big and small type, logo design, and more, with John's distinct visual learning style.
John McWade, founder of Before & After and now senior staff author at lynda.com, presents a new series that touches on all areas of design, helping designers new and old sharpen their skills and create more powerful work. This series will cover a wide range of topics, from typography and layout to color and logo design, but each episode will be a standalone technique that can be completed in just ten minutes or less. Tune in every Monday for a new tip.